[XB] Push Statistics: Push Notification Analytics & Subscriber Tracking 1.0.0

Track XenForo push notification subscribers, devices, delivery rates, clicks, retention, platforms, providers, and subscription churn from a dedicated analytics dashboard.

Push Statistics provides detailed web push analytics for understanding how members subscribe to notifications, which devices and browsers they use, whether push services accept notifications, how often members click them, and how subscriptions change over time.

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Features:​

Push Subscribers & Subscriptions​

• Push Subscriber Count: Track how many XenForo members currently have at least one active push subscription.
• Active Devices: See the total number of subscribed devices and the average number of devices per subscriber.
• New Push Subscriptions: Measure subscriptions created during the selected reporting period.
• Revoked Subscriptions: Track push subscriptions removed during the selected period.
• Revocation Reasons: See whether subscriptions were removed manually, after logout, because the push service rejected or expired them, or because the per-member device limit was reached.
• Optional Data Collection: Independently enable or disable device history, operating system and browser detection, and subscription revocation details while preserving previously collected data.

Subscriber Retention​

• Push Subscriber Retention: Measure how long members continuously remain subscribed to web push notifications.
• Monthly Retention Cohorts: Analyze subscription retention using monthly cohorts.
• 7, 30 & 90-Day Retention: Compare subscriber retention at key lifecycle milestones.
• New vs. Returning Subscribers: Review first-observed subscriptions separately from members who subscribe again.
• Multi-Device Retention: Keep a member's subscription period active while at least one of their devices remains subscribed.
• Optional Retention Tracking: Enable or disable retention collection independently while preserving existing historical data.

Push Notification Analytics​

• Notification Delivery Attempts: Count final per-device delivery outcomes reported by push services.
• Delivery Funnel: Follow trackable notifications from queueing through push-service acceptance and the first recorded click.
• Push Delivery Tracking: Track accepted and rejected device deliveries and calculate delivery rates.
• Delivery Failure Reasons: Analyze final push failures by reason, count, percentage share, and available HTTP status code.
• Push Click Tracking: Measure notification clicks and calculate click-through rates.
• Notification CTR: Evaluate how effectively push notifications bring members back to your community.
• CTR by Notification Type: Compare click-through rates for conversation messages, mentions, quotes, thread replies, reactions, resource updates, and other notification types.
• Previous-Period Comparison: Compare dashboard metrics and trends with the immediately preceding period of equal length.
• Automatic Tracking Cleanup: Remove old click-tracking records while preserving aggregated statistics.

Push Provider Statistics​

• Push Provider Analytics: Compare delivery performance between push notification services.
• Google FCM: Track delivery results for subscriptions using Firebase Cloud Messaging.
• Mozilla Autopush: Monitor Firefox push delivery performance.
• Apple Web Push: Review delivery statistics for Apple's web push service.
• Microsoft WNS: Review delivery statistics for Edge subscriptions using Windows Push Notification Services.
• Provider Delivery Rates: Compare successful and failed deliveries across providers.
• Provider Trends: Review historical provider performance and changes from the previous period.
• Provider Failure Codes: Inspect available HTTP failure codes by push provider.
• Provider Subscriptions: Compare current active subscriptions associated with each provider.
• Optional Provider Tracking: Disable provider statistics without deleting previously collected data.

Device & Platform Analytics​

• Active Device History: Track the number of active push-enabled devices over time.
• Operating System Breakdown: Compare active subscriptions across Windows, macOS, Linux, Android, iOS, ChromeOS, and other platforms.
• Browser Breakdown: Compare subscriptions across Chrome, Firefox, Safari, Edge, Opera, and other browsers.
• Platform Trends: Compare overall device activity with the three leading operating systems.
• Device Growth: Review current active devices, period peak, and net device growth.
• Historical Device Trends: Analyze device statistics using daily, weekly, or monthly grouping.

Statistics & Reporting​

• Daily, Weekly & Monthly Charts: Analyze push notification and subscription activity over different periods using the XenForo statistics interface.
• Totals & Daily Averages: Switch between total activity and average daily values.
• Historical Trends: Follow subscriber, delivery, click, provider, and device changes over time.
• Dedicated Analytics Tabs: Separate subscriber, notification, insight, device, provider, and retention statistics for easier analysis.

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Usage:​

Open Logs > Push statistics in the XenForo Admin Control Panel.

Statistics begin collecting when the add-on is installed. Existing push subscriptions are imported during installation, while operating system and browser information is detected when each subscribed device next visits the forum.

Historical provider outcomes, retention periods, and other data that require specific tracking cannot be reconstructed for periods before their respective tracking features were enabled.

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Permissions:​

• View Statistics: Control which administrators can access the Push Statistics dashboard.

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Useful for:​

• Push Notification Analytics: Measure push volume, delivery, clicks, and overall notification performance.
• Subscriber Analytics: Track active push subscribers, new subscriptions, and subscription changes.
• Push Subscriber Retention: Measure how well web push subscriptions are retained over time.
• Subscription Churn: Identify how often members lose or remove push subscriptions and why.
• Click-Through Rate Analysis: Compare which notification types are most effective at bringing members back.
• Push Delivery Monitoring: Identify delivery failures and compare acceptance rates.
• Provider Monitoring: Compare Google FCM, Mozilla Autopush, Apple Web Push, Microsoft WNS, and other push services.
• Device Analytics: Understand which devices and operating systems your push subscribers use.
• Browser Analytics: Compare push adoption across Chrome, Firefox, Safari, Edge, and other browsers.
• Community Engagement: Measure how push notifications contribute to member return activity.

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FAQ:​

• How are push notification clicks tracked?
  A short signed parameter is added to notification links that point back to your forum. The first visit using that parameter records the click, after which the parameter is removed from the address bar. External links are not tracked. Click tracking can be disabled.
• How is the push notification click-through rate calculated?
  Clicks are attributed to the day their notification was sent and compared with notifications containing trackable forum links from the same selected send period.
• Can I compare click-through rates for different notification types?
  Yes. Notification types such as mentions, quotes, thread replies, reactions, conversations, and resource updates can be compared by CTR.
• Does "Delivered" mean the push notification appeared on the member's device?
  No. It means the browser's push service accepted the notification. Push providers do not report whether the operating system ultimately displayed it.
• Can I see why push notification delivery failed?
  Final failures reported by supported push services can be grouped by reason and available HTTP status code. Failures before delivery reporting begins cannot always be classified.
• Can I compare different push notification providers?
  Yes. Provider statistics can compare Google FCM, Mozilla Autopush, Apple Web Push, Microsoft WNS, and other services by delivery outcomes, rates, trends, and active subscriptions.
• Does the add-on track push subscriber retention?
  Yes. Monthly cohorts show continuous subscription retention at 7, 30, and 90 days with separate views for first-observed and returning subscribers.
• How far back does device history go?
  The first snapshot records the active device count when tracking begins, with subsequent snapshots recorded daily.
• Are notifications dismissed without being clicked counted as clicks?
  No. Only actual notification link clicks are recorded.
• What happens to existing push notifications if the add-on is disabled or uninstalled?
  Notifications continue to work. Their links open the original XenForo destination normally, while the tracking parameter is simply ignored.

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Screenshots:​